Aesthetic Record · Healthcare SaaS
Scaling an EMR platform to $20M ARR and 20,000+ doctors
4 years as technology leadership team
Fractional CTOFull Stack EngineeringProduct Strategy
$20M ARR
Revenue
20,000+
Users
Global
Scale
The Situation
Aesthetic Record needed a technology leadership team to scale their electronic medical records (EMR) platform for the aesthetics industry. They had early traction but needed to build a world-class product and engineering organization to reach the next level.
What We Did
- —Served as fractional CTO for 4 years, building and scaling the engineering team
- —Re-architected the platform for global scale and HIPAA compliance
- —Led product strategy that expanded from basic EMR to a full practice management suite
- —Implemented CI/CD pipelines, monitoring, and infrastructure automation
- —Built integrations with major aesthetics suppliers and payment providers
Outcomes
- —Scaled from early-stage to $20M ARR
- —Platform adopted by over 20,000 doctors globally
- —Built a robust engineering team and development culture
- —Achieved enterprise-grade reliability and compliance
“From zero to $20M ARR — their product leadership and engineering expertise helped us build something truly category-defining in the aesthetics space.”
Founder
Founder & CEO, Aesthetic Record
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